Marketing research approaches, methods and applications in Europe
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and cl...
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| Format: | Book |
| Language: | English |
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London
Thomson Learning
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781844803279 |
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| 090 | 0 | 0 | |a HF5415.2 |b .K435 2007 |
| 100 | 1 | # | |a Kent, Raymond A. |e author |
| 245 | 1 | 0 | |a Marketing research |b approaches, methods and applications in Europe |c Ray Kent |
| 264 | # | 1 | |a London |b Thomson Learning |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xix, 592 pages |b colour illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 577-584) and index |
| 520 | # | # | |a Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=397310 |
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Marketing research measurement, method and application