Marketing research approaches, methods and applications in Europe
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and cl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2007
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives |
|---|---|
| Physical Description: | xix, 592 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references (p. 577-584) and index |
| ISBN: | 9781844803279 1844803279 |
Marketing research measurement, method and application