STRATEGIC MANAGEMENT IN THE HOSPITALITY INDUSTRY

STRATEGIC MANAGEMENT IN THE HOSPITALITY INDUSTRY

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Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the reader, the book offers a combination of cumulative learning exercises, simulated decision making...

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Bibliographic Details
Main Authors: Olsen, Michael D. (Author), Tse, Eliza Ching-Yick (Author), West, Joseph J. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Prentice Hall 2008
Edition:THIRD EDITION
Subjects:
Hospitality industry > Management
Strategic planning > Management
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