Tourism and Hospitality Marketing A Global Perspective

Tourism and Hospitality Marketing A Global Perspective

This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer....

Full description

Saved in:
Bibliographic Details
Main Author: Hudson, Simon (Author)
Format: Book
Language:English
Published: Los Angeles SAGE 2008
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items