International Business THE CHALLENGES OF GLOBALIZATION

Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn.

Saved in:
Bibliographic Details
Main Author: Wild, John J. (Author)
Other Authors: Wild, Kenneth L. (co-author), Han, Jerry C. Y. (co-author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey. Pearson Prentice Hall 2008
Edition:fourth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!