SERVICES MARKETING an Asia-Pacific and Australian perspective

SERVICES MARKETING an Asia-Pacific and Australian perspective

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Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson, University of New South Wales and R.H. Walker, La Trobe University

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Walker, Rhett H. (Author), Patterson, Paul G. (Author)
Format: Book
Language:English
Published: Frenchs Forest, N.S.W. Pearson Education Australia 2007
Edition:4th ed
Subjects:
Service industries > Marketing > Australia
Service industries > Marketing > New Zealand
Customer services > Marketing > Australia
Customer services > Marketing > New Zealand
Customer services > Marketing > Pacific Area
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