marketing IN BLACK AND WHITE
Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W.
Pearson Education Australia
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing creating and delivering value 
Marketing fundamentals