The soul of the corporation how to manage the identity of your company

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for comp...

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Bibliographic Details
Main Authors: Bouchikhi, Hamid (Author), Kimberly, John R. 1942- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Wharton School Pub. 2008
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