The soul of the corporation how to manage the identity of your company
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for comp...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Wharton School Pub.
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Corporate reputations strategies for developing the corporate brand