The soul of the corporation how to manage the identity of your company

The soul of the corporation how to manage the identity of your company

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for comp...

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Bibliographic Details
Main Authors: Bouchikhi, Hamid (Author), Kimberly, John R. 1942- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Wharton School Pub. 2008
Subjects:
Corporate culture > Management
Corporate image > Management
Brand name products > Management
Business names > Management
Online Access:Click Here to View Status and Holdings.
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245 1 4 |a The soul of the corporation  |b how to manage the identity of your company  |c Hamid Bouchikhi, John R. Kimberly 
264 # 1 |a Upper Saddle River, N.J.  |b Wharton School Pub.  |c 2008 
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504 # # |a Includes bibliographical references and index 
520 # # |a Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage 
650 # 0 |a Corporate culture  |x Management 
650 # 0 |a Corporate image  |x Management 
650 # 0 |a Brand name products  |x Management 
650 # 0 |a Business names  |x Management 
700 1 # |a Kimberly, John R.  |d 1942-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=393913 
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