The soul of the corporation how to manage the identity of your company

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for comp...

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Bibliographic Details
Main Authors: Bouchikhi, Hamid (Author), Kimberly, John R. 1942- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Wharton School Pub. 2008
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Summary:Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage
Physical Description:xxxviii, 208 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780131857261
0131857266