Sports marketing and the psychology of marketing communication

Sports marketing and the psychology of marketing communication

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Bibliographic Details
Other Authors: Kahle, Lynn R., Riley, Chris 1958-
Format: Book
Published: Mahwah, NJ L Erlbaum Associates 2004
Series:Advertising and consumer psychology
Subjects:
Sports > Marketing > United States
Sports > Psychological aspects > United States
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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