Sports marketing and the psychology of marketing communication

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Bibliographic Details
Other Authors:	Kahle, Lynn R., Riley, Chris 1958-
Format:	Book
Published:	Mahwah, NJ L Erlbaum Associates 2004
Series:	Advertising and consumer psychology
Subjects:	Sports > Marketing > United States Sports > Psychological aspects > United States Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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