Sports marketing and the psychology of marketing communication

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Bibliographic Details
Other Authors:	Kahle, Lynn R., Riley, Chris 1958-
Format:	Book
Published:	Mahwah, NJ L Erlbaum Associates 2004
Series:	Advertising and consumer psychology
Subjects:	Sports > Marketing > United States Sports > Psychological aspects > United States Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-389937
020	#	#	\|a 0805848266 (alk. paper)
020	#	#	\|a 9780805848267
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a GV716 \|b .S649 2004
245	0	0	\|a Sports marketing and the psychology of marketing communication \|c edited by Lynn R. Kahle, Chris Riley
260	#	#	\|a Mahwah, NJ \|b L Erlbaum Associates \|c 2004
300	#	#	\|a xxiii, 415 p. \|b ill. \|c 24 cm
490	1	#	\|a Advertising and consumer psychology
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Sports \|x Marketing \|z United States
650	#	0	\|a Sports \|x Psychological aspects \|z United States
650	#	0	\|a Communication in marketing
700	1	#	\|a Kahle, Lynn R.
700	#	#	\|a Riley, Chris \|d 1958-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=389937
964	#	#	\|c BOK \|d 01
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