Sports marketing and the psychology of marketing communication
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Mahwah, NJ
L Erlbaum Associates
2004
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| Series: | Advertising and consumer psychology
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 415 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0805848266 (alk. paper) 9780805848267 |
Sports marketing