STRATEGIC MARKETING

STRATEGIC MARKETING

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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with an emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the concepts and issues involved in anal...

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Bibliographic Details
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2009
Edition:ninth edition
Subjects:
Marketing > Case studies > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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MARC

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245 1 0 |a STRATEGIC MARKETING  |c David W. Cravens, Nigel F. Piercy 
250 # # |a ninth edition 
264 # 1 |a Boston  |b McGraw-Hill Irwin  |c 2009 
264 # 4 |c ©2009 
300 # # |a xv, 784 pages,  |b illustrations, maps, charts  |c 27 cm 
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520 # # |a Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with an emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the concepts and issues involved in analyzing and selecting strategies. 
650 # 0 |a Marketing  |v Case studies  |x Management 
650 # 0 |a Marketing  |x Decision making 
650 # 0 |a Marketing  |v Case studies  |x Management 
700 1 # |a Piercy, Nigel  |e author 
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