STRATEGIC MARKETING
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with an emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the concepts and issues involved in anal...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2009
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| Edition: | ninth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing