SOCIAL MARKETING Influencing Behaviors for Good
A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principl...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE Publications
2008
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SOCIAL MARKETING Changing Behaviors for Good