SOCIAL MARKETING Influencing Behaviors for Good

SOCIAL MARKETING Influencing Behaviors for Good

A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principl...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Lee, Nancy 1932- (Author)
Format: Book
Language:English
Published: Los Angeles SAGE Publications 2008
Edition:THIRD EDITION
Subjects:
Behavior modification
Social marketing
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