Innovation management and new product development

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

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Bibliographic Details
Main Author:	Trott, Paul (Author)
Format:	Book
Language:	English
Published:	Harlow, England Prentice Hall/Financial Times 2008
Edition:	4th ed
Subjects:	New products Technological innovations
Online Access:	Click Here to View Status and Holdings.
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