Innovation management and new product development

Innovation management and new product development

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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

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Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall/Financial Times 2008
Edition:4th ed
Subjects:
New products
Technological innovations
Online Access:Click Here to View Status and Holdings.
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