Redefining global strategy crossing borders in a world where differences still matter
Why do so many global strategies fail#x97;despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, #x93;flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences...
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| Format: | Book |
| Language: | English |
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Boston, Mass.
Harvard Business School Press
2007
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| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781591398660 |
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| 100 | 1 | # | |a Ghemawat, Pankaj |e author |
| 245 | 1 | 0 | |a Redefining global strategy |b crossing borders in a world where differences still matter |c Pankaj Ghemawat |
| 264 | # | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xii, 257 pages |b illustrations, map |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. [231-247]) and index |
| 505 | 1 | # | |a Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started |
| 520 | # | # | |a Why do so many global strategies fail#x97;despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, #x93;flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity#x97;including direct investment, tourism, and communication#x97;happens locally, not internationally. In this #x93;semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead recko |
| 650 | # | 0 | |a International business enterprises |x Management |
| 650 | # | 0 | |a Strategic planning |x Management |
| 650 | # | 0 | |a Intercultural communication |
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GLOBAL STRATEGY