Redefining global strategy crossing borders in a world where differences still matter
Why do so many global strategies fail#x97;despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, #x93;flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences...
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| Format: | Book |
| Language: | English |
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Boston, Mass.
Harvard Business School Press
2007
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| Online Access: | Click Here to View Status and Holdings. |
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GLOBAL STRATEGY