Redefining global strategy crossing borders in a world where differences still matter

Redefining global strategy crossing borders in a world where differences still matter

Why do so many global strategies fail#x97;despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, #x93;flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences...

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Bibliographic Details
Main Author: Ghemawat, Pankaj (Author)
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press 2007
Subjects:
International business enterprises > Management
Strategic planning > Management
Intercultural communication
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