Redefining global strategy crossing borders in a world where differences still matter

• Main Author: Ghemawat, Pankaj (Author)
• Format: Book
• Language: English
• Published: Boston, Mass. Harvard Business School Press 2007
• Subjects: International business enterprises > Management; Strategic planning > Management; Intercultural communication
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 257 pages illustrations, map 24 cm
• Bibliography: Includes bibliographical references (p. [231-247]) and index
• ISBN: 9781591398660; 1591398665

Why do so many global strategies fail#x97;despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, #x93;flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity#x97;including direct investment, tourism, and communication#x97;happens locally, not internationally. In this #x93;semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead recko