STRATEGIC MARKETING ANALYSIS

STRATEGIC MARKETING ANALYSIS

This second edition of Strategic Marketing Analysis offers students an in-depth understanding of a variety of strategic marketing planning tools that can be applied to either a small business or a multinational organisation. The text examines how strategic marketing models are constructed from basic...

Full description

Saved in:
Bibliographic Details
Main Author: Healy, Geneviele 1955- (Author)
Format: Book
Language:English
Published: Australia Nelson Australia Pty Limited 2008
©2008
Edition:2ND EDITION
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items