Event Studies Theory, Research and Policy for Planned Events
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplina...
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Main Author: | Getz, Donald 1949- (Author) |
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Format: | Book |
Language: | English |
Published: |
Amsterdam
ELSEVIER
2007
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Series: | Events management series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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