Global brand integrity management how to protect your product in today's competitive environment

Global brand integrity management how to protect your product in today's competitive environment

Delivers a blueprint for corporations to protect their intellectual property in a global marketplace. This book offers an overview of the processes, organizational structures, activities, and management tools necessary to develop and maintain a strong brand protection program

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Bibliographic Details
Main Authors: Post, Richard S. (Author), Post, Penelope N. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2008
Subjects:
Brand name products > Prevention
Product management > Prevention
Trademark infringement > Prevention
Product counterfeiting > Prevention
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