From customer retention to a holistic stakeholder management system living a vision

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Bibliographic Details
Main Author: Huber, Margit 1963-
Other Authors: O'Gorman, Susanne
Format: Unknown
Published: Berlin Springer 2008
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 9783540774297 
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100 1 # |a Huber, Margit  |d 1963- 
245 0 0 |a From customer retention to a holistic stakeholder management system  |b living a vision  |c Margit Huber, Susanne O'Gorman 
260 # # |a Berlin  |b Springer  |c 2008 
300 # # |a xvii, 203 p.  |b ill., ports  |c 24 cm 
650 # 0 |a Management 
650 # 0 |a Customer relations 
650 # 0 |a Total quality management 
650 # 0 |a Benchmarking (Management) 
650 # 0 |a Consumer satisfaction  |x Research 
650 # 0 |a Customer loyalty 
700 1 # |a O'Gorman, Susanne 
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