From customer retention to a holistic stakeholder management system living a vision

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Bibliographic Details
Main Author:	Huber, Margit 1963-
Other Authors:	O'Gorman, Susanne
Format:	Book
Published:	Berlin Springer 2008
Subjects:	Management Customer relations Total quality management Benchmarking (Management) Consumer satisfaction > Research Customer loyalty
Online Access:	Click Here to View Status and Holdings.
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