From customer retention to a holistic stakeholder management system living a vision
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| Format: | Book |
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Berlin
Springer
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 203 p. ill., ports 24 cm |
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| ISBN: | 3540774297 9783540774297 |
Improving customer satisfaction, loyalty, and profit an integrated measurement and management system