From customer retention to a holistic stakeholder management system living a vision

From customer retention to a holistic stakeholder management system living a vision

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Bibliographic Details
Main Author: Huber, Margit 1963-
Other Authors: O'Gorman, Susanne
Format: Unknown
Published: Berlin Springer 2008
Subjects:
Management
Customer relations
Total quality management
Benchmarking (Management)
Consumer satisfaction > Research
Customer loyalty
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 203 p. ill., ports 24 cm
ISBN:3540774297
9783540774297

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