Advertising and new media

Advertising and new media

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity a...

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Bibliographic Details
Main Author: Spurgeon, Christina (Author)
Format: Book
Language:English
Published: London Routledge 2008
Subjects:
Mass media
Advertising > Social aspects
Internet advertising
Mass media and business
Online Access:Click Here to View Status and Holdings.
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