Advertising and new media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity a...
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| Format: | Book |
| Language: | English |
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London
Routledge
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Television exposure distribution model in advertising media