Advertising and new media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity a...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. |
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| Physical Description: | 135 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 119-129) and index |
| ISBN: | 9780415430340 (hardback) 0415430348 (hardback) 9780415430357 (pbk.) 0415430356 (pbk.) |
Television exposure distribution model in advertising media