Integrated marketing communications strategic planning perspectives

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Bibliographic Details
Main Author:	Tuckwell, Keith J. 1950- Keith John (Author)
Format:	Book
Language:	English
Published:	Toronto Pearson Prentice Hall 2008
Edition:	2nd ed
Subjects:	Communication in marketing > Textbooks > Textbooks Sales promotion > Textbooks Advertising > Textbooks > Textbooks
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.123 \|b T82 2008
100	1	#	\|a Tuckwell, Keith J. \|d 1950- \|e author \|q Keith John
245	1	0	\|a Integrated marketing communications \|b strategic planning perspectives \|c Keith J. Tuckwell
250	#	#	\|a 2nd ed
264	#	1	\|a Toronto \|b Pearson Prentice Hall \|c 2008
300	#	#	\|a xxiii, 440 pages \|b illustrations \|c 28 cm
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes index
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650	#	0	\|a Sales promotion \|x Textbooks
650	#	0	\|a Advertising \|v Textbooks \|x Textbooks
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