Integrated marketing communications strategic planning perspectives

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Bibliographic Details
Main Author:	Tuckwell, Keith J. 1950- Keith John (Author)
Format:	Book
Language:	English
Published:	Toronto Pearson Prentice Hall 2008
Edition:	2nd ed
Subjects:	Communication in marketing > Textbooks > Textbooks Sales promotion > Textbooks Advertising > Textbooks > Textbooks
Online Access:	Click Here to View Status and Holdings.
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