Integrated marketing communications strategic planning perspectives

Integrated marketing communications strategic planning perspectives

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Bibliographic Details
Main Author: Tuckwell, Keith J. 1950- Keith John (Author)
Format: Book
Language:English
Published: Toronto Pearson Prentice Hall 2008
Edition:2nd ed
Subjects:
Communication in marketing > Textbooks > Textbooks
Sales promotion > Textbooks
Advertising > Textbooks > Textbooks
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 440 pages illustrations 28 cm
Bibliography:Includes index
ISBN:0132199122
9780132199124

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