RESEARCH METHODS FOR BUSINESS
Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter
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Main Authors: | Hair, Joseph (Author), Money, Arthur (Author), Page, Mike (Author), Samouel, Philip (Author) |
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Format: | Book |
Language: | English |
Published: |
Chichester, West Sussex, England
John Wiley & Sons Ltd.
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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