RESEARCH METHODS FOR BUSINESS

RESEARCH METHODS FOR BUSINESS

Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter

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Bibliographic Details
Main Authors: Hair, Joseph (Author), Money, Arthur (Author), Page, Mike (Author), Samouel, Philip (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, England John Wiley & Sons Ltd. 2007
Subjects:
Business > Research
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