Business Marketing Connecting Strategy, Relationships, and Learning

Business Marketing Connecting Strategy, Relationships, and Learning

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This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Bibliographic Details
Main Authors: Dwyer, F. Robert (Author), Tanner, John F. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2009
Edition:FOURTH EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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MARC

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650 # 0 |a Marketing 
700 1 # |a Tanner, John F.  |e author 
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