Business Marketing Connecting Strategy, Relationships, and Learning

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Bibliographic Details
Main Authors: Dwyer, F. Robert (Author), Tanner, John F. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2009
Edition:FOURTH EDITION
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