Business Marketing Connecting Strategy, Relationships, and Learning
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2009
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. |
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| Physical Description: | xxv, 678 pages, illustrations, 27 cm |
| Bibliography: | Includes bibliographical references (p. 653-661) and index |
| ISBN: | 9780073529905 |
Business marketing connecting strategy, relationships and learning