Corporate entrepreneurship building the entrepreneurial organization

Corporate entrepreneurship building the entrepreneurial organization

The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrep...

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Bibliographic Details
Main Author: Burns, Paul 1949- (Author)
Format: Book
Language:English
Published: New York Palgrave Macmillan 2008
©2008
Edition:2nd edition
Subjects:
Creative ability in business > Management
Industrial management > Management
Entrepreneurship
Organizational change > Management
Technological innovation > Management
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