Value merchants demonstrating and documenting superior value in business markets
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Main Authors: | Anderson, James C. 1953- (Author), Kumar, Nirmalya (Author), Narus, James A. (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston, Mass.
Harvard Business School Press
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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