Value merchants demonstrating and documenting superior value in business markets

Saved in:
Bibliographic Details
Main Authors: Anderson, James C. 1953- (Author), Kumar, Nirmalya (Author), Narus, James A. (Author)
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items