Value merchants demonstrating and documenting superior value in business markets

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Bibliographic Details
Main Authors:	Anderson, James C. 1953- (Author), Kumar, Nirmalya (Author), Narus, James A. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press 2007
Subjects:	Industrial marketing Sales promotion Purchasing
Online Access:	Click Here to View Status and Holdings.
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