Value merchants demonstrating and documenting superior value in business markets

Saved in:

Bibliographic Details
Main Authors:	Anderson, James C. 1953- (Author), Kumar, Nirmalya (Author), Narus, James A. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press 2007
Subjects:	Industrial marketing Sales promotion Purchasing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-383590
005	2021222155034
008	t2007 a 001 eng D
020	#	#	\|a 9781422103357 \|q hardback
020	#	#	\|a 1422103358
040	#	#	\|a DLC \|b eng \|c DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.1263 \|b .A534 2007
100	1	#	\|a Anderson, James C. \|d 1953- \|e author
245	1	0	\|a Value merchants \|b demonstrating and documenting superior value in business markets \|c James C. Anderson, Nirmalya Kumar, James A. Narus
264	#	1	\|a Boston, Mass. \|b Harvard Business School Press \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a xiii, 219 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. [191]-195) and index
650	#	0	\|a Industrial marketing
650	#	0	\|a Sales promotion
650	#	0	\|a Purchasing
700	1	#	\|a Kumar, Nirmalya \|e author
700	#	#	\|a Narus, James A. \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=383590
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|