Value merchants demonstrating and documenting superior value in business markets

Value merchants demonstrating and documenting superior value in business markets

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Bibliographic Details
Main Authors: Anderson, James C. 1953- (Author), Kumar, Nirmalya (Author), Narus, James A. (Author)
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press 2007
Subjects:
Industrial marketing
Sales promotion
Purchasing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 219 pages illustrations 25 cm
Bibliography:Includes bibliographical references (p. [191]-195) and index
ISBN:9781422103357
1422103358

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