Geomarketing Methods and Strategies in Spatial Marketing
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Newport Beach, CA
ISTE USA
2006
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| Series: | Geographical information systems series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Ethnic marketing accepting the challenge of cultural diversity