Creativity in product innovation
Saved in:
Main Author: | Goldenberg, Jacob 1962- |
---|---|
Other Authors: | Mazursky, David 1954- |
Format: | Book |
Published: |
Cambridge, UK
Cambridge University Press
2002
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Creativity in product innovation
by: Goldenberg, Jacob
Published: (2002) -
Creative product development a marketing approach to new product innovation and revitalisation
by: Andrews, Bryan
Published: (1975) -
Innovation, product development and commercialization case studies and key practices for market leadership
by: Rafinejad, Dariush 1943-
Published: (2007) -
Superior product development managing the process for innovative products
by: Wilson, Clement Card 1933-
Published: (1996) -
Product innovation idea to exploitation
by: Bradbury, J. A. A
Published: (1989)