Creativity in product innovation

Saved in:

Bibliographic Details
Main Author:	Goldenberg, Jacob 1962-
Other Authors:	Mazursky, David 1954-
Format:	Unknown
Published:	Cambridge, UK Cambridge University Press 2002
Subjects:	Product management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet