Creativity in product innovation

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Bibliographic Details
Main Author:	Goldenberg, Jacob 1962-
Other Authors:	Mazursky, David 1954-
Format:	Unknown
Published:	Cambridge, UK Cambridge University Press 2002
Subjects:	Product management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .G598 2002
100	1	#	\|a Goldenberg, Jacob \|c 1962-
245	1	0	\|a Creativity in product innovation \|c Jacob Goldenberg and David Mazursky
260	#	#	\|a Cambridge, UK \|b Cambridge University Press \|c 2002
300	#	#	\|a xiii, 224 p \|b ill \|c 26 cm
504	#	#	\|a Includes bibliographical references and inde.
650	#	0	\|a Product management
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Mazursky, David \|c 1954-.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=383366
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