Creativity in product innovation
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Format: | Book |
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Cambridge, UK
Cambridge University Press
2002
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-383366 | ||
020 | # | # | |a 0521800897 (hard |
020 | # | # | |a 0521002494 (pbk.) |
020 | # | # | |a 9780521800891 |
020 | # | # | |a 9780521002493 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.15 |b .G598 2002 |
100 | 1 | # | |a Goldenberg, Jacob |c 1962- |
245 | 1 | 0 | |a Creativity in product innovation |c Jacob Goldenberg and David Mazursky |
260 | # | # | |a Cambridge, UK |b Cambridge University Press |c 2002 |
300 | # | # | |a xiii, 224 p |b ill |c 26 cm |
504 | # | # | |a Includes bibliographical references and inde. |
650 | # | 0 | |a Product management |
650 | # | 0 | |a Marketing |x Management |
700 | 1 | # | |a Mazursky, David |c 1954-. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=383366 |
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